Zero to One, a Future of Work Company

Company Thesis, September 2026

At Zero to One, we are building from a simple premise. As artificial intelligence transforms the nature of work, we believe one of the most valuable positions to be in during that transition is inside the workforce, the organizations, and the workflows that are being transformed.

We are staking this position in football.

Why Football?

Sport is one of the few large domains expected to remain immune and grow even more valuable in the face of widescale disruption to work. Human connection and community, already valuable, is more certain to be a rare commodity in the post-work era. Organizations at the edge are currently steering capital flow in this direction.

Football is the world’s largest sport and also, surprisingly, its fastest-growing with over $60 billion in annual revenues (3X the NFL) and rapid growth in the United States expected to nearly double its leading market size over the next decade. It is a rare domain that combines global popularity with unparalleled geopolitical influence. Needless to say, it is the world's premier sport.

Our Opportunity

Despite its prominence, football’s decision-making runs on a fragmented staffing system based on patronage networks. Technical competence is consequential for performance and enterprise value yet it is scarce, and difficult to identify and organize.

Why Us?

We are a small group of experts and researchers trying to solve football. With unusual backgrounds stretching across poker to philosophy, not only do we understand the game, we also understand what needs to be done and what is worth doing in the post-work era.

We have all been in sensitive decision-making roles and produced exceptional impact. We share master’s degrees, UEFA licenses, and an average age of 29 between us. We are young, ambitious, and incredibly mission-driven. We share a deep network, meaningful experience, and a large reach in the game.

Our Business Model

Zero to One is bringing together exceptional practitioners and leveraging them to solve performance problems for clubs, ownership groups and federations. From the outside, it is a consultancy, but on the inside, it is a network-capture system for the best practitioners.

We begin with an expert for each department in a club organization. Each expert will create a bespoke training curriculum for selected staffing candidates while holding responsibility for deployment & performance in fieldwork in conjunction with our executive team.

By providing a zero-to-one, direct-to-club pipeline and an elite staff culture to candidates, we will attract the very best staffing talents in football. And down the line, we believe our approach can widen and create a defining jump in the quality of people working in the sport.

The durable advantage of this model is scale. Our training program gives us the means to expand world-class services globally—beginning from one market.

Zero to One will combine paying customers, extraordinary staff and insider knowledge into a virtuous cycle in a global network that will establish us as the go-to interface for every football interaction. This is our first phase as a global sport consultancy.

How We Scale

Once we are inside the work, software opportunities will become visible to us long before they are obvious to others.

Zero to One will see what the work requires: where hours are getting lost, which tools are inadequate, what information matters, and which parts of workflow can be improved, automated or eliminated. These discoveries will become software solutions served to an already existing network of staff & clubs. Some products will stay in football. Others can cross into the wider economy.

Reel, our first workflow product, transforms the flat resumé into a 3D identity and hiring system. We encountered this problem in football, but the scope of it is universal in nature. Our addressable market goes from a single sport with its tens of billions in revenue into the hundreds of billions of dollars spent globally on enterprise software and work technology. This is our second phase as an all-market SaaS enterprise.

The Future of Work

Artificial Intelligence is beginning to perform work, not merely assist it. As that transition accelerates, organizations will be forced to reconsider what jobs consist of, how competence is represented and evaluated, which work belongs to humans or machines, what tools artificial workers will require, and how organizations themselves should change.

The products, protocols, and workflows that will define that economy are still being discovered. In the previous age of work, titans like Amazon emerged from solving one niche problem. New titans will emerge in the post-work era. We wish to arrive in this future nested inside work itself, giving us a chance to help shape the landscape. This is our final phase as a global work technology company.

Capture competence > Understand work > Build its tools > Shape the future itself – Beginning from Zero to One.

Zero to One is raising an initial pre-seed round. Please contact us at team@zero2one.football for a diligence check.